About Dove's Experiment "Beauty-Patch"


So the well-known beauty-brand Dove never fails to catch our attention with their ingenious campaigns, created to possibly strengthen the self-esteem of us women. After the famous "Real Beauty-Sketches" video, Dove strikes back with another experiment called the "Beauty-Patch"

It's clear that the brand's message once again goes into the direction of "Beauty is not in the face - Beauty is a light in the heart".
But can Dove possibly manage to stick with their image of inner beauty once again or is this new campaign just flooded with clichés?
Read more to see Dove's video-message and discuss with me in the comments!